Founders' Breakfast
Ecommerce in the Age of AI: how AEO is replacing SEO, and how to manage the risks and rewards.
Riding House Café, 43–51 Great Titchfield Street, London W1W 7PQ
Focused Network events
Breakfasts, working roundtables, evening sessions and private dinners for e-commerce founders and operators. Autumn 2026 builds cadence deliberately: fortnightly in September, weekly in October, then evenings and dinners in November. Dates marked provisional are working titles. Venues and registration publish when locked.
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ProvisionalWorking breakfast: agent-led discovery
Provisional. How brands stay findable when shopping agents shortlist before the customer arrives, and what that changes in merchandising and content operations.
Central London · venue TBC
ProvisionalRoundtable: contribution margin under AI cost curves
Provisional. Serve, fulfil and content costs move as AI enters the stack. Compare honest peer numbers without vendor theatre.
Central London · venue TBC
ProvisionalOperator session: redesign the workflow before another tool
Provisional. Stop stacking AI pilots on unbroken processes. Map one live workflow with peers who have already cut noise.
Central London · venue TBC
ProvisionalWorking breakfast: influence humans and agents
Provisional. The modality shift is real. Build influence for people and for the agents that increasingly choose on their behalf.
Central London · venue TBC
ProvisionalRoundtable: the operating review that finds the real bottleneck
Provisional. Bring one live P&L or funnel question and leave with a sharper diagnosis from stage-matched peers.
Central London · venue TBC
ProvisionalOperator session: retail channels in the agentic era
Provisional. Marketplaces, owned sites and agent surfaces are all moving. Compare channel bets without a vendor pitch.
Central London · venue TBC
ProvisionalEvening roundtable: organisational AI without the hype
Provisional. An after-hours session for leaders under shareholder pressure, covering POC theatre, resistance and strategic consistency.
Central London · evening · venue TBC
ProvisionalPrivate dinner: founders who intend to stay winners
Provisional. Small-table dinner for candid exchange on brand, product and the operating shell AI is rewriting.
Central London · dinner · venue TBC
ProvisionalEvening operator session: automation vs judgement
Provisional. Where e-commerce automation still needs human judgement, and how peers draw that line in practice.
Central London · evening · venue TBC
ProvisionalOwners' dinner: measurable progress past the AI hype
Provisional. For owners who can see a leaner business but need peer truth on how to engage management for progress.
Central London · dinner · venue TBC